Top 5 Theme Parks Apps Performance in the United States - Q2 2023

In the second quarter of 2023, the top five theme park apps in the United States demonstrated varying trends in weekly downloads, revenue, and active user metrics, according to Sensor Tower data. Here’s a closer look at their performance:

My Disney Experience saw consistent weekly revenue, peaking at around $138K at the end of March and maintaining figures between $115K and $130K throughout the quarter. Weekly downloads fluctuated, reaching a high of approximately 84K in mid-June. Active users remained relatively stable, with a slight increase from 325K in late March to around 332K by the end of June.

The Disneyland® app experienced a gradual decline in weekly revenue from $24K in mid-April to around $15K by the end of June. Weekly downloads were more volatile, with a high of approximately 87K in early June. Active users saw an upward trend, peaking at around 211K in early June before settling at approximately 194K by the end of the month.

Universal Studios Hollywood™ did not generate any revenue but saw a steady increase in weekly downloads, peaking at around 53K in mid-June. Active users followed a similar pattern, rising from 90K in late March to about 85K by mid-June before dropping to around 76K at the end of the quarter.

For Universal Orlando Resort, there was no revenue reported. Weekly downloads were relatively stable, with a slight peak at around 60K in late March. Active users showed a downward trend, dropping from 154K in late March to approximately 121K by the end of June.

Finally, Six Flags also did not report any revenue. The app experienced significant fluctuations in weekly downloads, peaking at around 70K at the end of May. Active users saw a notable increase, rising from 64K in late March to a high of approximately 135K by the end of May before slightly declining to around 108K by the end of June.

For more detailed insights and trends, visit Sensor Tower.